HR SEO : Online Candidate Attraction Specialists

Doom, gloom, credit crunching & redundancies. Yes it’s not pretty however for employers looking to reduce recruitment costs and attract the best talent quickly and easily, there’s never been a better time. Not only is it an employer’s market, but there’s actually been an explosion of great talent entering the job market.

The CIPD’s latest official unemployment figures show that some 146,000 more people joined the dole queue in the final 1/4 of 2008 bringing the total number of people out of work to 1.97 million. There is a LOT of GREAT talent out there! For instance, The Royal Bank of Scotland is making up to 2,300 cuts. UBS are cutting 2,000 jobs & General Motors are to make 10,000 redundancies globally. This is just to name a few.

So don’t get worried by the recession, if you’re recruiting, get smart. With such large amounts of jobseekers competing for fewer jobs, gone are the days when they would just fling their CV’s at 5 agencies, sit back and wait for the interviews to flood in. In fact, it’s quite the opposite.

Great talent now proactively applies direct to employers. Just look at the official figures from the EmployersJobs.com website. Exclusive to direct employers and their jobs, EmployersJobs.com has seen an huge increase in traffic from jobseekers applying direct, some 3,231% from the same period last year.

The employers that are making their jobs and employer brand most visible online are dominating and attracting the best talent. What can be better than securing the best talent, in a time when we quite simply, we need the best people?

By being proactive and applying direct to employers, jobseekers pre-screened the company and truly believe they are a great match meaning less time waiting of the hiring manager. To this day I still say that overall, internall referrals and direct applications bare more relevance than agency supplied candidates. If the agency truly knew the job, they would be applying themselves. Not only that, however by applying direct the best talent knows their chances of securing an interview are increased and ahead of the competition. With no agency fees related to their application, as well as real relevance and a real desire to work for the company, its the natural process for these type of applicants to be interviewed 1st.

So all in its a win win for all and right now, the best way to recruit. With Google securing over 90% of all UK search traffic and jobseeker traffic being a major percentage of this, it’s critical that as a hiring employer you list your jobs and employer brand at the top of Google. By ensuring your corporate career site or job board is Hr SEO compliment, you do this.

With your secured employer brand; attract the best talent, reduce costs and the best recruitment results will follow. For more information on how Hr-SEO.co.uk can help you recruit smart, or for an informed but informal review on just how effective your corporate careers site is in Google, don’t hesitate to give me a call .. Ben