Online job advertising campaigns - tips and advice.

Posted by Joanne Brent on 26 Jun 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy

With the advent of the Internet the world has advanced and improved in many ways, and the recruitment world is no different. You can now reach a wider range of candidates than ever and in increasingly inventive ways. Looking at online advertising against the various other methods of generating candidates shows some clear advantages.

• Newspaper advertising (local press, national press)
- Advantages: Mass audiences, targeting possible, advert size flexibility
- Disadvantages: High Advertisement placement costs, additional design and admin resources, short active window, targeting often broad, tracking difficult

Clinical Professionals and HR SEO

Posted by Ben Muir on 04 Jun 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy

Clinical Professionals is one of Europe’s leading pharmaceutical research and development staffing businesses, with a focus on pharmacology, clinical development and post approval services. They are also the newest Partner to join the HR SEO family. With a rewarding profile on employersjobs.com they are benefitting from the global reach their jobs have using our technology and SEO methodologies.

As an expanding company, Clinical Professionals are always keen to speak with talented individuals with an interest in pursuing opportunities within their company. Currently they are recruiting in the following sectors:

Skillect.com take a peek at the IT job market

Posted by Joanne Brent on 26 May 2009 | Tagged as: Facts & Figures, HR Strategy, Social Media

A few of Skillect.com’s observations on the job market…

The recession is definitely having an effect on the IT job market and demand for particular kinds of skills, whether you work as a contractor or as a permie. For me the biggest impact so far is the fall in IT Contractor rates. In the last two roles I have had, I have had to take a 10% cut in pay! Companies in various sectors have taken this step – BT, Barclays, RBS, Fujitsu, are just a few of the big names. Companies will always look to apply cost cutting measures to contractors first – either by cutting rates, or terminating contracts early. At the same time, permies are not altogether immune as their salaries are frozen or bonuses withdrawn.

Personal Branding on Social Networking Sites.

Posted by Joanne Brent on 11 May 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy, Social Media

Some businesses use social networking sites to check out potential employees. Jobseekers beware - employers are increasingly checking out networking sites such as Facebook and Twitter to get a feel for prospective employees. Fiona Hewitt, director of Brand YOU, says while some are just “checking out drunken photos on Facebook”, savvy employers are using these sites as a recruitment tool to assess people’s public persona and reputation.

And whether you’re job hunting or preparing for a promotion, there’s never been a better time to define your personal brand and boost your professional visibility. In this “incredibly competitive” market in which there’s plenty of uncertainty, Hewitt says you need to stand out through “working out who you are and showcasing your talents to others”.

Google Launch new “Unemployment” Public Data Graph Service.

Posted by Ben Muir on 30 Apr 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy, Social Media

Interactive & informative! The guys’ n gals at Google have done it again. With billions of people out there worrying about the global employment hick-up, it’s the wiz-kids at Google who have yet again launched another hugely useful service for us.

Although only a trial, whilst also only using the U.S. Bureau of Labor Statistics as the data source, Google has produced and interactive graph where you can quickly view unemployment figures from 1990 – date, and compare trends from US Stats and Counties.

The detriment of layoffs in an economic recession.

Posted by Joanne Brent on 24 Apr 2009 | Tagged as: HR Strategy

Employers should remember that while layoffs and other high-impact cuts may be necessary for some companies, many other strategies can produce similar results without affecting employee morale. There are five guidelines for employers which can be considered cost-reduction strategies. The first guideline is that while layoffs are sometimes necessary, employers should consider alternatives before conducting layoffs because they have a significant effect on employee morale and could cost the company significantly if the skills are difficult to replace when the economy picks up.

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