Socialnomics
Posted by Joanne Brent on 11 Aug 2009 | Tagged as: Employer Branding, Facts & Figures, HR Strategy, Social Media
Erik Qualman is releasing a new book called Socialnomics later this month and it’s already creating a buzz worldwide. There is no hotter topic in business today than how to leverage social media to build communities around brands and then leverage them into revenue that will make even the most capitalistic minded satisfied.
The thinking is that as we build out our online personas and migrate toward certain online groups centered around our interests, our likes, dislikes, opinions and friends. Products and services will find their way to us rather than we having to go out to find them. It changes the entire nature of advertising and how companies strive to create brand awareness and loyalty.