It amazes me how many people fail to realise the true value of networking. No I’m not talking about getting on Twitter and tweeting back and forth between one another, I’m talking about branding yourself offline and connecting with people related to your niche. It amazes me how damn lazy people have gotten. People think since we have all these social networking sites Twitter, Facebook and forums there is no need to build relationships offline. If you think that, you need to break that mindset immediately. Part of social networking is to build relationships with other people online, but the initial goal is to eventually take these relationships offline.
You may be wondering how you can quickly and easily prioritise your job descriptions so that you showcase yourself as the perfect candidate for the job you are seeking. Listing your job descriptions in your CV is never an easy task. The best method for doing this is to keep in mind what your career objective is and to prioritise your experience in relation to your professional goals. Get yourself a sheet of paper and list all your roles and responsibilities. Actual phrasing is not important in this step, just record everything you did or do in your current and previous jobs.
Many businesses and even freelancers find themselves under incredible pressure to compete in a marketing environment in order to maintain a decent income by being a more obvious choice than competitors in the same market. Despite the misconceptions, there are tons of easy, low-cost, and even free ways to market your business. Take a look:
1. Build a Lead Database – Everyone you talk as part of your business is a potential lead, whether now, or down the road. Get contact information from everyone you talk to. Grab their business card and start building a database.
You would think with today’s economy that all you would have to do to attract employees would be to stick a sign in the window of your business that said “Hiring” or place an advertisement in the local newspaper and then pick a new employee out of the hundreds that applied. However, as needs become increasingly more technical and specialised, jobs for businesses small and large are going unfilled – even with today’s surplus of available labor.
As Britain attempts to break free from the recent looming recession, businesses and organisations are investigating way in which to achieve higher levels of efficiency and profitability, but with teams and departments which are now even up to half the number they originally used due to redundancies and layoffs. HR needs to be recognised as directly impacting the success of a company’s profitability and efficiency. It has an integral role in developing the ‘Employer Brand’ and therefore must be incorporated into a company’s overall strategy.
Business cards are essential to marketing, it is as simple as that. These little cards speak volumes about who you are and what your business is. They can be worth their weight in gold. Whether promoting a business or yourself, giving out suitable business cards is crucial in a marketing project.
But these little gems cannot function if you leave them at home. So keep an updated supply in your car, in your wallet or purse, and near the door so you can grab a handful every time you leave the office or home. They should be upgraded regularly and remembered along with your wallet/purse, mobile phone and car keys. It is a habit which will pay handsomely in the long run.