Google secure over 90% of UK search volume!
Posted by Ben Muir on 20 Feb 2009 at 05:49 pm | Tagged as: Direct recruitment strategies, Facts & Figures, HR Strategy
Google secure over 90% of UK search volume!
Whenever I talk to a company looking to utilise HR SEO strategies to attract talent and secure online employer brand, the very first thing I say is that in order to design a best practice strategy, you need to know who the best search engines are. A great place for us all to start then is with Hitwise, the leading online competitive intelligence service.
In the most recent Hitwise report (showing search engines for the industry “All Categories”, ranked by “Volume of Searches” for the 4 weeks ending 14/02/2009) Google.co.uk and Google.com collectively secured some 90.27%!
To be fair it’s no real shock to see Google as still the search Daddy, the interesting thing is however by just how much. Out of the remaining 10%, only 6.42% of this is shared by Yahoo, Live and Ask collectively!
Rightly so then your HR SEO strategy and focus must be towards Google but never forget that there can be some great rewards to also utilising other search sites, after all 2.77% of all UK search volume is still a lot of people and a lot of great talent! It’s a continually changing and updating industry - feel free to contact me or one of our HR SEO strategy specialists to help you navigate the best search strategy for your unique business.
ben
