Online job advertising campaigns - tips and advice.
Posted by Joanne Brent on 26 Jun 2009 at 06:42 pm | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy
With the advent of the Internet the world has advanced and improved in many ways, and the recruitment world is no different. You can now reach a wider range of candidates than ever and in increasingly inventive ways. Looking at online advertising against the various other methods of generating candidates shows some clear advantages.
• Newspaper advertising (local press, national press)
- Advantages: Mass audiences, targeting possible, advert size flexibility
- Disadvantages: High Advertisement placement costs, additional design and admin resources, short active window, targeting often broad, tracking difficult
• Magazine advertising (industry, general interest)
- Advantages: Niche audiences, advert size flexibility
- Disadvantages: High placement costs, additional design and admin resources, short active window, tracking difficult
• Media advertising (TV, radio, cinema)
- Advantages: High impact, mass audience, broad targeting possible
- Disadvantages: Very high costs, additional design and admin resources, short attention time, tracking difficult
• Display advertising (billboards, public transport)
- Advantages: High impact, large advert sizes, mass audience
- Disadvantages: Very high costs, additional design and admin resources, short attention time, targeting difficult, tracking difficult
• Online advertising
- Advantages: Speed, 24 hour coverage, highly targeted, application tracking and management tools, automated renewals, cost effective
- Disadvantages: Reliant on advert quality, limited formatting
As with any kind of advertising, it’s up to you to ensure you get the most out of your campaign. The benefit with online advertising is that you can afford to test which approach works best and the tracking facilities are in place to let you know exactly that. And perhaps the biggest differentiator is the access you can buy to phenomenon like CV databases. Why spend time and money creating a job advert when you can put in a few keywords and instantly have the CVs of 20 people who match your exact requirements? However it is always best to partner with a reputable online marketing company who will manage and facilitate all that online advertising and recruitment have to offer. For advice or a quote on a campaign to suit your HR requirements … contact HR-SEO today!
