Valentine’s gift of high quality candidates - with half the effort - welcome to online recruitment.
Posted by Joanne Brent on 14 Feb 2009 at 10:31 am | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
With the increase of computer and technology literacy, the first place anyone looks if they’re wanting to make contact with a brand, or search for jobseekers, or search for a job or service - is of course the internet. While many employers already take the fact that they need to have a snazzy looking website for their corporate needs for granted, it’s become increasingly popular to also look to the internet for their recruitment needs. Rather than using the more costly traditional method of using agencies or print based methods to attract quality candidates - online job boards and portals are now proving to be cost effective, as well as extremely successful at attracting relevant applicants.
The information age encourages instant up front data as a way of filtering out unnecessary activities or effort. In this vein it is far easier (and cost effective) for a company to strategise an online employer brand by using web based recruitment drives. Possible candidates can observe and analyse your company, relate to the exact specifications of your job adverts and can decide even before hitting send on that online application - that yours is a company they would do anything to work for. When using agencies or print methods of recruitment - information can’t be crammed all into one job advert, and agencies aren’t generally the best marketers of your company or organisation, so the filtering of appropriate candidates could take days of interviewing time by HR departments.
Of course there are even more compelling reasons to advertise online for employees rather than relying on agents or print. The simple fact is that the current and future generations of high quality graduates will go online to search for adverts or communicate about their interest in joining your company - rather than picking up a newspaper or visiting an agent. Therefore not catering for online marketing and recruitment strategies means you will be missing out on the new generation of talent as it becomes available to the market.
Whether using job boards or integrating a careers section to your website - it’s integral that an online representation be coupled with intense keyword/SEO strategy to save your HR department time and your company money. Reap in only the most relevant of job applications and candidates so that every interview counts. Filter out the not so desirable candidates to the absolute must see’s all at the click of a button. If you love yourself and your company - this is the perfect valentine’s gift to both you and your HR employees!
Contact EmployersJobs.com or MVI with any queries about online marketing and recruitment!
