Be aware - you can’t package Hr SEO!
Posted by Ben Muir on 23 Feb 2009 at 10:58 am | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy
WOORRP!! .. WOORRP!! .. WARNING .. WARNING.!!
You can’t package Hr SEO
Every employer and every jobseeker is different. No matter what someone may tell you, you CANNOT PACKAGE Hr SEO.
Ok a bit dramatic but the fact remains the same. You can’t package Hr SEO. Why not? Well for the simple reason that your business is unique. Yes there are specific techniques that have to be standard to ensure your job or corporate career site is “Google friendly” - however any specialist Hr SEO professional should be able to show you this.
If unsure if you’re 100% search compliant just ask us for a free analysis report today.
Making your site “search friendly” is not a HR SEO strategy, no matter what a HR SEO packaged solution provider may say. It’s standard compliance. To design a HR SEO strategy you have to understand your business is different, as is the talent you want to attract. Understanding this is key to understanding why packaged Hr SEO solutions do not, and cannot, work for you.
Packed solutions cannot work due to the fact that search techniques change daily - as well as the ways in which these techniques can be utilised or applied to your business. Why not ask the “package” provider how you will be kept up to date with evolving technology and research? will you get daily updates to ensure your strategy is up to date?
Even if you do, ask if all the other companies that have also purchased their packaged solution also get these updates? If they do, then which one of you will secure the best talent? This is just another reason why packaged solutions do not work. Which one of you will stand out from the other and attract the best talent? The answer is neither. By buying a packaged Hr SEO solution you compete with your competition when instead you should be paying to beat them!
To win in search you have to have your own customised and evolving HR SEO strategy. Unique to your exact needs to ensure you attract the best talent and secure your employer brand ahead of those using packages. Packed Hr SEO solutions may look pretty but in fact they breed confusion and internal competition. You will be one of many utilising the same techniques meaning you can never be unique or deliver the best results for your business ahead of the competition.
So … WOORRP!! .. WOORRP! WARNING WARNING!!
DON’T buy a packaged Hr SEO solution.
I would say that for any marketing activity online. Anything that is packaged is extremely limited and constricted. Those that fall for the set rate, low cost each month are doomed to suffer from “underperforming” strategies online. Time is money as they say, and someone else is going to definitely be spending less time in a low cost package.
It’s having a website search engine friendly is also different to having a website optimised for your jobs and services.