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SEO or PPC - it’s a science not a gamble
Posted by Joanne Brent on 21 Jul 2008 | Tagged as: Uncategorized
It’s reasonable to believe that 80% of all Internet traffic starts with a search engine. The online marketing environment has become centrally located around the concept of ‘search’, with both organic and PPC strategies being utilised to reach different traffic or ROI goals. Neither of these methods (organic being SEO and PPC being pay per click) can be considered a once - off investment which won’t require long-term attention and maintenance.