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Survival in the Unemployment Line

Posted by Joanne Brent on 01 Apr 2010 | Tagged as: Uncategorized

The unemployment rate shows little sign of improving anytime soon, and if you’re unfortunate enough to be one of those unemployment statistics, what should you do? City resident Leslie Jacobs thought she’d write a book about it, and the result, “Survival in the Unemployment Line: A Humorous Look at being Unemployed,” has taken amazon and other book outlets by storm!

“It’s a humorous look at unemployment, but contains lots of tips I learned from being unemployed,” said Jacobs, who wrote the book’s original manuscript during a mid-1990s bout of unemployment, then updated and published it after being laid off in 2008 from a job she’d held for eight years.

Social Networking: Offline and On

Posted by Joanne Brent on 17 Mar 2010 | Tagged as: Uncategorized

It amazes me how many people fail to realise the true value of networking. No I’m not talking about getting on Twitter and tweeting back and forth between one another, I’m talking about branding yourself offline and connecting with people related to your niche. It amazes me how damn lazy people have gotten. People think since we have all these social networking sites Twitter, Facebook and forums there is no need to build relationships offline. If you think that, you need to break that mindset immediately. Part of social networking is to build relationships with other people online, but the initial goal is to eventually take these relationships offline.

Network marketing for dummies?

Posted by Joanne Brent on 06 Aug 2009 | Tagged as: Uncategorized

Many people have been asking me lately what exactly network marketing is and how it benefits a company/organisation or individual? Far be it for me to pose myself off as an authority on the subject - but I’ve put together some points for beginner networkers out there. Regardless of the below advice it’s still a good idea to speak to a professional about working on promotion methods and sorting out all your seo mechanisms.

It’s THE time to attract THE best talent.

Posted by Ben Muir on 13 Feb 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy, Uncategorized

Doom, gloom, credit crunching & redundancies. Yes it’s not pretty however for employers looking to reduce recruitment costs and attract the best talent quickly and easily, there’s never been a better time. Not only is it an employer’s market, but there’s actually been an explosion of great talent entering the job market.

The CIPD’s latest official unemployment figures show that some 146,000 more people joined the dole queue in the final 1/4 of 2008 bringing the total number of people out of work to 1.97 million. There is a LOT of GREAT talent out there! For instance, The Royal Bank of Scotland is making up to 2,300 cuts. UBS are cutting 2,000 jobs & General Motors are to make 10,000 redundancies globally. This is just to name a few.

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SEO or PPC - it’s a science not a gamble

Posted by Joanne Brent on 21 Jul 2008 | Tagged as: Uncategorized

It’s reasonable to believe that 80% of all Internet traffic starts with a search engine. The online marketing environment has become centrally located around the concept of ‘search’, with both organic and PPC strategies being utilised to reach different traffic or ROI goals. Neither of these methods (organic being SEO and PPC being pay per click) can be considered a once - off investment which won’t require long-term attention and maintenance.

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