HR Strategy
Archived Posts from this Category
The role of HR in employer branding profitability
Posted by Joanne Brent on 05 Feb 2010 | Tagged as: Employer Branding, HR Strategy
As Britain attempts to break free from the recent looming recession, businesses and organisations are investigating way in which to achieve higher levels of efficiency and profitability, but with teams and departments which are now even up to half the number they originally used due to redundancies and layoffs. HR needs to be recognised as directly impacting the success of a company’s profitability and efficiency. It has an integral role in developing the ‘Employer Brand’ and therefore must be incorporated into a company’s overall strategy.
Self Marketing and Branding using your business card!
Posted by Joanne Brent on 30 Nov 2009 | Tagged as: Employer Branding, HR Strategy
Business cards are essential to marketing, it is as simple as that. These little cards speak volumes about who you are and what your business is. They can be worth their weight in gold. Whether promoting a business or yourself, giving out suitable business cards is crucial in a marketing project.
But these little gems cannot function if you leave them at home. So keep an updated supply in your car, in your wallet or purse, and near the door so you can grab a handful every time you leave the office or home. They should be upgraded regularly and remembered along with your wallet/purse, mobile phone and car keys. It is a habit which will pay handsomely in the long run.
Improving recruitment strategies - your HR department will thank you!
Posted by Joanne Brent on 05 Nov 2009 | Tagged as: Direct recruitment strategies, HR Strategy
Job seekers fret about the cold black hole that swallows their applications and limits any communication from returning to them. But on the other side is a frenzied space of recruiters and human-resource departments racing at hyperspeed. There are just not enough hours in the day to respond to everyone. It’s just not practical. Plain and simple.
At a minimum, a job posting or listing should be getting anywhere from 100 applicants to over a thousand depending on what recruitment resources the company is using. Responding to each resume or CV would be a full-time job in itself and ultimately detracts from the goal of filling the position.
Avoid these branding mistakes!
Posted by Joanne Brent on 06 Oct 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
Branding is all about consistency. If you are constantly changing your message, you’ll confuse your target market, and lose money while doing it. Now more so than ever in the recruitment sector it’s imperative that employers steer clear of the following brand sabotaging mistakes when managing their employer brands online and off!
1. Lack of a brand identity
Creating a brand involves analysing every aspect of your business and how it is experienced. Branding is driven by consumers, but is always started at the top of your company. You must know your brand inside and out and sell it with passion before you can expect anyone else to do it. Marketing legend, Jack Trout, in 1969, said what holds true today. “Consumers don’t stop to figure you out; they just keep going.” You must have a memorable and unmistakable brand identity that stops consumers in their tracks.
Skillect.com - 5 Time Management Tips for Jobseekers
Posted by Ben Muir on 19 Aug 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy, Social Media
Managing your time effectively can play a big role in your job search success. Developing good time management methods can be a big challenge for job seekers. When you lose your job, you suddenly lose a lot of the structure that was once a part of your day. It will be up to you to create that structure to ensure that you will reach your job search goals.
Tips on Time Management for Job Seekers
Socialnomics
Posted by Joanne Brent on 11 Aug 2009 | Tagged as: Employer Branding, Facts & Figures, HR Strategy, Social Media
Erik Qualman is releasing a new book called Socialnomics later this month and it’s already creating a buzz worldwide. There is no hotter topic in business today than how to leverage social media to build communities around brands and then leverage them into revenue that will make even the most capitalistic minded satisfied.
The thinking is that as we build out our online personas and migrate toward certain online groups centered around our interests, our likes, dislikes, opinions and friends. Products and services will find their way to us rather than we having to go out to find them. It changes the entire nature of advertising and how companies strive to create brand awareness and loyalty.