HR SEO : Online Candidate Attraction Specialists

These days you hear a lot about ‘Employer Brands’ and ‘Employer Branding’. Many organisations promote their brands through sparkling ads, new logos, recruitment brochures and glossy websites. This tends to create an impression of falsity around an employer brand.

Each of the above mentioned mediums has its own selection of photos of beautiful people in modern, inner-city offices with skyscraper backdrops. In the images and with the main copy, these employers imply that they’re caring and welcoming. They might claim that there are great employment opportunities; that the organisation is an exciting and a go-getting kind of place; and that career success comes easily.

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WOORRP!! .. WOORRP!! .. WARNING .. WARNING.!!

You can’t package Hr SEO

Every employer and every jobseeker is different. No matter what someone may tell you, you CANNOT PACKAGE Hr SEO.

Ok a bit dramatic but the fact remains the same. You can’t package Hr SEO. Why not? Well for the simple reason that your business is unique. Yes there are specific techniques that have to be standard to ensure your job or corporate career site is “Google friendly” - however any specialist Hr SEO professional should be able to show you this.

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With the increase of computer and technology literacy, the first place anyone looks if they’re wanting to make contact with a brand, or search for jobseekers, or search for a job or service - is of course the internet. While many employers already take the fact that they need to have a snazzy looking website for their corporate needs for granted, it’s become increasingly popular to also look to the internet for their recruitment needs. Rather than using the more costly traditional method of using agencies or print based methods to attract quality candidates - online job boards and portals are now proving to be cost effective, as well as extremely successful at attracting relevant applicants.

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Doom, gloom, credit crunching & redundancies. Yes it’s not pretty however for employers looking to reduce recruitment costs and attract the best talent quickly and easily, there’s never been a better time. Not only is it an employer’s market, but there’s actually been an explosion of great talent entering the job market.

The CIPD’s latest official unemployment figures show that some 146,000 more people joined the dole queue in the final 1/4 of 2008 bringing the total number of people out of work to 1.97 million. There is a LOT of GREAT talent out there! For instance, The Royal Bank of Scotland is making up to 2,300 cuts. UBS are cutting 2,000 jobs & General Motors are to make 10,000 redundancies globally. This is just to name a few.

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I’ve noticed a number of posts up about ad networks mentioning the words “dying breeds” in conjunction with the phenomenon. I just thought it interesting to draw attention to the figures being reported when it comes to UK media spend on ad networks and the growth of the industry in general.

“Online ad networks operate in one of the most competitive spaces in the digital sector, and often one of the most controversial. But, in spite of their challenges, networks continue to benefit as marketers raise their digital budgets, and recognise the economies of scale networks bring to campaigns.” Linus Gregoriadis, head of research at E-consultancy.

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Quality staffing shortages are affecting organisations on a global scale. No one can afford to sit back merely administrating the ebb & flow of employees joining / leaving a company with no regard to what’s going on in between.

Keeping the staff you’ve successfully attracted employed & performing well, should be a priority agenda for both the HR & Marketing departments - with an overflow onto the commercial consumer facing (product or service) brand as well.

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