Employer Branding

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Ad spend in UK set to rise in 2010 due to web increasing market share

Posted by Joanne Brent on 15 Apr 2010 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, Social Media

UK advertising spend in 2010 will rise by 2.8% by the end of the third quarter of this year, with online’s share growing 4.2 percentage points during 2009, according to new research. The modest rise comes despite nine consecutive quarters of year-on-year decline. According to new figures from the Advertising Association (AA) and Warc.

10 tips on Marketing your business

Posted by Joanne Brent on 19 Feb 2010 | Tagged as: Employer Branding, Social Media

Many businesses and even freelancers find themselves under incredible pressure to compete in a marketing environment in order to maintain a decent income by being a more obvious choice than competitors in the same market. Despite the misconceptions, there are tons of easy, low-cost, and even free ways to market your business. Take a look:

1. Build a Lead Database – Everyone you talk as part of your business is a potential lead, whether now, or down the road. Get contact information from everyone you talk to. Grab their business card and start building a database.

A how to on attracting quality candidates

Posted by Joanne Brent on 10 Feb 2010 | Tagged as: Direct recruitment strategies, Employer Branding, Social Media

You would think with today’s economy that all you would have to do to attract employees would be to stick a sign in the window of your business that said “Hiring” or place an advertisement in the local newspaper and then pick a new employee out of the hundreds that applied. However, as needs become increasingly more technical and specialised, jobs for businesses small and large are going unfilled – even with today’s surplus of available labor.

The role of HR in employer branding profitability

Posted by Joanne Brent on 05 Feb 2010 | Tagged as: Employer Branding, HR Strategy

As Britain attempts to break free from the recent looming recession, businesses and organisations are investigating way in which to achieve higher levels of efficiency and profitability, but with teams and departments which are now even up to half the number they originally used due to redundancies and layoffs. HR needs to be recognised as directly impacting the success of a company’s profitability and efficiency. It has an integral role in developing the ‘Employer Brand’ and therefore must be incorporated into a company’s overall strategy.

Self Marketing and Branding using your business card!

Posted by Joanne Brent on 30 Nov 2009 | Tagged as: Employer Branding, HR Strategy

Business cards are essential to marketing, it is as simple as that. These little cards speak volumes about who you are and what your business is. They can be worth their weight in gold. Whether promoting a business or yourself, giving out suitable business cards is crucial in a marketing project.

But these little gems cannot function if you leave them at home. So keep an updated supply in your car, in your wallet or purse, and near the door so you can grab a handful every time you leave the office or home. They should be upgraded regularly and remembered along with your wallet/purse, mobile phone and car keys. It is a habit which will pay handsomely in the long run.

Avoid these branding mistakes!

Posted by Joanne Brent on 06 Oct 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy

Branding is all about consistency. If you are constantly changing your message, you’ll confuse your target market, and lose money while doing it. Now more so than ever in the recruitment sector it’s imperative that employers steer clear of the following brand sabotaging mistakes when managing their employer brands online and off!

1. Lack of a brand identity
Creating a brand involves analysing every aspect of your business and how it is experienced. Branding is driven by consumers, but is always started at the top of your company. You must know your brand inside and out and sell it with passion before you can expect anyone else to do it. Marketing legend, Jack Trout, in 1969, said what holds true today. “Consumers don’t stop to figure you out; they just keep going.” You must have a memorable and unmistakable brand identity that stops consumers in their tracks.

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