Employer Branding
Archived Posts from this Category
Ad networks clearly succeed in increasing 2008 spend by UK media.
Posted by Joanne Brent on 14 May 2008 | Tagged as: Employer Branding, Social Media
I’ve noticed a number of posts up about ad networks mentioning the words “dying breeds” in conjunction with the phenomenon. I just thought it interesting to draw attention to the figures being reported when it comes to UK media spend on ad networks and the growth of the industry in general.
“Online ad networks operate in one of the most competitive spaces in the digital sector, and often one of the most controversial. But, in spite of their challenges, networks continue to benefit as marketers raise their digital budgets, and recognise the economies of scale networks bring to campaigns.” Linus Gregoriadis, head of research at E-consultancy.
Need to increase staff retention? Look to your Branding Strategies…
Posted by Joanne Brent on 15 Apr 2008 | Tagged as: Employer Branding
Quality staffing shortages are affecting organisations on a global scale. No one can afford to sit back merely administrating the ebb & flow of employees joining / leaving a company with no regard to what’s going on in between.
Keeping the staff you’ve successfully attracted employed & performing well, should be a priority agenda for both the HR & Marketing departments - with an overflow onto the commercial consumer facing (product or service) brand as well.
Graduates: Internet vs Print marketing
Posted by Roald Dickson on 14 Mar 2008 | Tagged as: Employer Branding, HR Strategy
Are the newspaper and magazine industries reaching their final hour? This question has been raised more and more frequently during recent weeks.
We all know that the trend of a lot more young people using the internet to communicate, meet friends and find jobs is already highly evident and on the rise. Accompanying this is the consequential rise of young people discarding magazines and newspapers as sources for information or jobseeking solutions.
Online recruitment – the next-gen of Campbell’s Soup Cans?
Posted by Joanne Brent on 13 Mar 2008 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
As someone who works in an online environment, I have this habit of relating a large portion of my ‘in real life’ experiences (what online chatters refer to as irl) to online phenomena or occurrences.
I recently watched a movie called Factory Girl, which rekindled an old interest in the roots of pop art and everything Warhol, so to speak. As a result I’ve been finding some startling similarities between Andy Warhol and some recent views on online vs. traditional print recruitment methods.
UK companies are leading the pack in employer brand awareness.
Posted by Roald Dickson on 28 Feb 2008 | Tagged as: Employer Branding, HR Strategy
Yesterday I was browsing the web, searching for recent articles relating to employer branding. I came across a highly informative survey, which highlights some very interesting statistics.
The International Workplace Survey from Robert Half had some very interesting reflections – for example:
• 68% of worldwide companies lack an employer brand strategy.
• 44% of UK companies see the importance of a brand strategy.
• Worldwide, the responsibility for building the employer brand must come from top management.
All aboard the Employer brandwagon
Posted by Chris Miller on 28 Feb 2008 | Tagged as: Direct recruitment strategies, Employer Branding
Employer branding as a concept dates back to 1990, when Simon Barrow first came up with his now famous definition of what an employer brand is all about. Despite this, the real push by organisations to define, implement and monitor their own brand seems to have gained momentum only in the last few years. Whether that’s to do with the HR profession only belatedly gaining an understanding of its real benefits or it’s the agencies being slow at getting their act together, employer branding continues to be a hot topic. So what’s at stake here? There’s no doubt that no-one should undertake a branding project lightly. Getting it wrong is going to adversely affect the perceptions of not only prospective employees, but also the current workforce.
Directors, forget the “SEO fear” and get results
Posted by Ben Muir on 14 Feb 2008 | Tagged as: Direct recruitment strategies, Employer Branding
Time and time again I speak to corporate decision makers who have been burnt by an “SEO Provider”. You know, the ones that promised the earth, delivered squat and charged a fortune for the privilege
Employers now know just how important HR SEO is in order to secure search engine employer brand awareness and maximise quality candidate attraction. The thing is, more often than not just the mention of the letters SEO puts the “fear” of God into the hearts and minds of virtually every Managing, Marketing & HR Director.
So, naturally you’d think this would then be a negative for the HR SEO professionals amongst us?
Online Recruitment and HR SEO – it’s time to get real!
Posted by Joanne Brent on 12 Feb 2008 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
I’ve recently noticed just how generic most articles on recruiting online actually are. Most information portals on the web seem to feel that stating the obvious will suffice.
‘More than two thirds of recruiters are using the internet, its revolutionised global communication, lose the technology fear and jump right in – everyone’s doing it.’
As a rule I tend to not be impressed with such banter and figures. I along with most of my generation am fully aware that the internet is the main source of information and communication for most modern industries worldwide.
Mums using Google!
Posted by Ben Muir on 17 Jan 2008 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
This made me laugh, a lot!
At a recent online recruitment advertising event I was talking about Search Engine Employer Brand awareness. I mentioned how, if listed correctly, an employer can dramatically improve his or her direct recruitment strategy and produce high volumes of quality jobseekers applications.
When I finished it was Q&A time, however this time instead of asking questions straight off, the HR Director of UK Plc stood up and said that since last weekend he now understood why it was so important to list well in search engines. He said that when speaking to his Mum the previous week he had asked how she was getting on with the email account he had set up for her and she replied,
How Google can help secure your employer brand
Posted by Roisin Venter on 15 Jan 2008 | Tagged as: Employer Branding
The estimated number of internet users is well over 1.1 billion people and one of the most common activities is searching on the major search engines and applying for a job. It has never been more important to secure your employer brand in all the search engines.
Let’s go through an example:
Apple Mac. Probably one of the biggest brands in the world and right up there alongside Microsoft and Pepsi. They have a fantastic job portal which makes it very easy to navigate and apply but once an actual job term is searched for there is no presence in the search engines.