HR SEO : Online Candidate Attraction Specialists

Doom, gloom, credit crunching & redundancies. Yes it’s not pretty however for employers looking to reduce recruitment costs and attract the best talent quickly and easily, there’s never been a better time. Not only is it an employer’s market, but there’s actually been an explosion of great talent entering the job market.

The CIPD’s latest official unemployment figures show that some 146,000 more people joined the dole queue in the final 1/4 of 2008 bringing the total number of people out of work to 1.97 million. There is a LOT of GREAT talent out there! For instance, The Royal Bank of Scotland is making up to 2,300 cuts. UBS are cutting 2,000 jobs & General Motors are to make 10,000 redundancies globally. This is just to name a few.

Comments Off

With economies as they are, there has been an increase in online activity when it comes to recruitment advertising. Which of course means that the market is even more competitive when it comes to attracting quality candidates through job adverts. It’s essential that all HR and recruitment related endeavors are accompanied by solid HR-SEO strategies and tools, to ensure maximum exposure of your content to the right candidates. All of that aside though - here is some helpful advice to get you started on the basics of a successful job advert or posting.

2 Comments »

Looking for a new job is never easy. It seems that some people fall with their fortunate derrieres in the butter when they land their dream jobs with apparent ease. But you can be reasonably sure that a fair amount of work went into carefully crafting their CVs and writing intelligent, well-rounded cover letters or letters of motivation.

The job market is competitive and difficult enough without compounding the odds stacked against you by using a vague, ill-defined and poorly punctuated motivating letter. A letter of motivation is an opportunity to showcase yourself without any pretence at humility or false modesty. It’s a glowing recommendation of your skills and talents written by the one person perfectly suited to view them in complete and abject subjectivity: you.

No Comments »

A lot has been said lately about the Disability Discrimination Act and whether or not your website is illegal. What does this mean to your business, how can you find out, what are the implications if your jobsite isn’t compliant and what can you do to fix it? These are questions all business owners with an online recruitment strategy should be asking themselves. More importantly, if your jobsite is non-compliant, that means it is effectively straight employer discrimination, which is even more serious. Would you ever consider adding a “blind people need not apply” to your job ad?

No Comments »

As someone who works in an online environment, I have this habit of relating a large portion of my ‘in real life’ experiences (what online chatters refer to as irl) to online phenomena or occurrences.

I recently watched a movie called Factory Girl, which rekindled an old interest in the roots of pop art and everything Warhol, so to speak. As a result I’ve been finding some startling similarities between Andy Warhol and some recent views on online vs. traditional print recruitment methods.

2 Comments »

Employer branding as a concept dates back to 1990, when Simon Barrow first came up with his now famous definition of what an employer brand is all about. Despite this, the real push by organisations to define, implement and monitor their own brand seems to have gained momentum only in the last few years. Whether that’s to do with the HR profession only belatedly gaining an understanding of its real benefits or it’s the agencies being slow at getting their act together, employer branding continues to be a hot topic. So what’s at stake here? There’s no doubt that no-one should undertake a branding project lightly. Getting it wrong is going to adversely affect the perceptions of not only prospective employees, but also the current workforce.

No Comments »