Direct recruitment strategies
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Google Launch new “Unemployment” Public Data Graph Service.
Posted by Ben Muir on 30 Apr 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy, Social Media
Interactive & informative! The guys’ n gals at Google have done it again. With billions of people out there worrying about the global employment hick-up, it’s the wiz-kids at Google who have yet again launched another hugely useful service for us.
Although only a trial, whilst also only using the U.S. Bureau of Labor Statistics as the data source, Google has produced and interactive graph where you can quickly view unemployment figures from 1990 – date, and compare trends from US Stats and Counties.
Unemployment worst since 1997.
Posted by Ben Muir on 24 Apr 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy, Social Media
It’s been a bit of a week for the UK government, there was a particularly awkward Alistair Darling budget presentation plus unemployment figures were published showing that it has soared to its highest level since Labour came to power.
In the 3 months to February the number of people looking for work jumped by 177,000 and broke the 2.1 million mark. In direct relation the number of people claiming jobseekers allowance increased for the 13th month in a row, up by 73,700 bringing the total number of people claiming the allowance to reach 1.46million, the highest since September 1997.
The truth about employer branding.
Posted by Joanne Brent on 06 Mar 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
These days you hear a lot about ‘Employer Brands’ and ‘Employer Branding’. Many organisations promote their brands through sparkling ads, new logos, recruitment brochures and glossy websites. This tends to create an impression of falsity around an employer brand.
Each of the above mentioned mediums has its own selection of photos of beautiful people in modern, inner-city offices with skyscraper backdrops. In the images and with the main copy, these employers imply that they’re caring and welcoming. They might claim that there are great employment opportunities; that the organisation is an exciting and a go-getting kind of place; and that career success comes easily.
Be aware - you can’t package Hr SEO!
Posted by Ben Muir on 23 Feb 2009 | Tagged as: Direct recruitment strategies, Employer Branding, Facts & Figures, HR Strategy
WOORRP!! .. WOORRP!! .. WARNING .. WARNING.!!
You can’t package Hr SEO
Every employer and every jobseeker is different. No matter what someone may tell you, you CANNOT PACKAGE Hr SEO.
Ok a bit dramatic but the fact remains the same. You can’t package Hr SEO. Why not? Well for the simple reason that your business is unique. Yes there are specific techniques that have to be standard to ensure your job or corporate career site is “Google friendly” - however any specialist Hr SEO professional should be able to show you this.
Google secure over 90% of UK search volume!
Posted by Ben Muir on 20 Feb 2009 | Tagged as: Direct recruitment strategies, Facts & Figures, HR Strategy
Google secure over 90% of UK search volume!
Whenever I talk to a company looking to utilise HR SEO strategies to attract talent and secure online employer brand, the very first thing I say is that in order to design a best practice strategy, you need to know who the best search engines are. A great place for us all to start then is with Hitwise, the leading online competitive intelligence service.
In the most recent Hitwise report (showing search engines for the industry “All Categories”, ranked by “Volume of Searches” for the 4 weeks ending 14/02/2009) Google.co.uk and Google.com collectively secured some 90.27%!
Valentine’s gift of high quality candidates - with half the effort - welcome to online recruitment.
Posted by Joanne Brent on 14 Feb 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
With the increase of computer and technology literacy, the first place anyone looks if they’re wanting to make contact with a brand, or search for jobseekers, or search for a job or service - is of course the internet. While many employers already take the fact that they need to have a snazzy looking website for their corporate needs for granted, it’s become increasingly popular to also look to the internet for their recruitment needs. Rather than using the more costly traditional method of using agencies or print based methods to attract quality candidates - online job boards and portals are now proving to be cost effective, as well as extremely successful at attracting relevant applicants.