Direct recruitment strategies
Archived Posts from this Category
Letters of motivation: when it’s ok to toot your own horn
Posted by Sandra Cosser on 28 Jul 2008 | Tagged as: Direct recruitment strategies
Looking for a new job is never easy. It seems that some people fall with their fortunate derrieres in the butter when they land their dream jobs with apparent ease. But you can be reasonably sure that a fair amount of work went into carefully crafting their CVs and writing intelligent, well-rounded cover letters or letters of motivation.
The job market is competitive and difficult enough without compounding the odds stacked against you by using a vague, ill-defined and poorly punctuated motivating letter. A letter of motivation is an opportunity to showcase yourself without any pretence at humility or false modesty. It’s a glowing recommendation of your skills and talents written by the one person perfectly suited to view them in complete and abject subjectivity: you.
Blind People need not apply, the truth about online accessibility discrimination
Posted by Roisin Venter on 07 Apr 2008 | Tagged as: Direct recruitment strategies, HR Strategy
A lot has been said lately about the Disability Discrimination Act and whether or not your website is illegal. What does this mean to your business, how can you find out, what are the implications if your jobsite isn’t compliant and what can you do to fix it? These are questions all business owners with an online recruitment strategy should be asking themselves. More importantly, if your jobsite is non-compliant, that means it is effectively straight employer discrimination, which is even more serious. Would you ever consider adding a “blind people need not apply” to your job ad?
Online recruitment – the next-gen of Campbell’s Soup Cans?
Posted by Joanne Brent on 13 Mar 2008 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
As someone who works in an online environment, I have this habit of relating a large portion of my ‘in real life’ experiences (what online chatters refer to as irl) to online phenomena or occurrences.
I recently watched a movie called Factory Girl, which rekindled an old interest in the roots of pop art and everything Warhol, so to speak. As a result I’ve been finding some startling similarities between Andy Warhol and some recent views on online vs. traditional print recruitment methods.
All aboard the Employer brandwagon
Posted by Chris Miller on 28 Feb 2008 | Tagged as: Direct recruitment strategies, Employer Branding
Employer branding as a concept dates back to 1990, when Simon Barrow first came up with his now famous definition of what an employer brand is all about. Despite this, the real push by organisations to define, implement and monitor their own brand seems to have gained momentum only in the last few years. Whether that’s to do with the HR profession only belatedly gaining an understanding of its real benefits or it’s the agencies being slow at getting their act together, employer branding continues to be a hot topic. So what’s at stake here? There’s no doubt that no-one should undertake a branding project lightly. Getting it wrong is going to adversely affect the perceptions of not only prospective employees, but also the current workforce.
What is HR-SEO? - In laymen’s terms….
Posted by Roisin Venter on 27 Feb 2008 | Tagged as: Direct recruitment strategies, HR Strategy
Well, where to begin… I was asked this question by some friends, and when I started to explain what it is exactly that I do, I saw there eyes glaze over and a look of complete and utter confusion cross their faces. I was surprised, as the people I was with were well educated and had a good general knowledge of new and emerging marketing strategies.
I suspect it was the explanation I gave, as being in this particular field you learn to use terms that are industry related, but obviously not widely known. As this is an emerging market, these terms will not be recognised by the general population, so here is what I hope will be a good explanation of exactly what HR-SEO is.
Directors, forget the “SEO fear” and get results
Posted by Ben Muir on 14 Feb 2008 | Tagged as: Direct recruitment strategies, Employer Branding
Time and time again I speak to corporate decision makers who have been burnt by an “SEO Provider”. You know, the ones that promised the earth, delivered squat and charged a fortune for the privilege
Employers now know just how important HR SEO is in order to secure search engine employer brand awareness and maximise quality candidate attraction. The thing is, more often than not just the mention of the letters SEO puts the “fear” of God into the hearts and minds of virtually every Managing, Marketing & HR Director.
So, naturally you’d think this would then be a negative for the HR SEO professionals amongst us?
Online Recruitment and HR SEO – it’s time to get real!
Posted by Joanne Brent on 12 Feb 2008 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
I’ve recently noticed just how generic most articles on recruiting online actually are. Most information portals on the web seem to feel that stating the obvious will suffice.
‘More than two thirds of recruiters are using the internet, its revolutionised global communication, lose the technology fear and jump right in – everyone’s doing it.’
As a rule I tend to not be impressed with such banter and figures. I along with most of my generation am fully aware that the internet is the main source of information and communication for most modern industries worldwide.
Mums using Google!
Posted by Ben Muir on 17 Jan 2008 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy
This made me laugh, a lot!
At a recent online recruitment advertising event I was talking about Search Engine Employer Brand awareness. I mentioned how, if listed correctly, an employer can dramatically improve his or her direct recruitment strategy and produce high volumes of quality jobseekers applications.
When I finished it was Q&A time, however this time instead of asking questions straight off, the HR Director of UK Plc stood up and said that since last weekend he now understood why it was so important to list well in search engines. He said that when speaking to his Mum the previous week he had asked how she was getting on with the email account he had set up for her and she replied,