Many businesses and even freelancers find themselves under incredible pressure to compete in a marketing environment in order to maintain a decent income by being a more obvious choice than competitors in the same market. Despite the misconceptions, there are tons of easy, low-cost, and even free ways to market your business. Take a look:
1. Build a Lead Database – Everyone you talk as part of your business is a potential lead, whether now, or down the road. Get contact information from everyone you talk to. Grab their business card and start building a database.
You would think with today’s economy that all you would have to do to attract employees would be to stick a sign in the window of your business that said “Hiring” or place an advertisement in the local newspaper and then pick a new employee out of the hundreds that applied. However, as needs become increasingly more technical and specialised, jobs for businesses small and large are going unfilled – even with today’s surplus of available labor.
As Britain attempts to break free from the recent looming recession, businesses and organisations are investigating way in which to achieve higher levels of efficiency and profitability, but with teams and departments which are now even up to half the number they originally used due to redundancies and layoffs. HR needs to be recognised as directly impacting the success of a company’s profitability and efficiency. It has an integral role in developing the ‘Employer Brand’ and therefore must be incorporated into a company’s overall strategy.