November 2009
Monthly Archive
Self Marketing and Branding using your business card!
Posted by Joanne Brent on 30 Nov 2009 | Tagged as: Employer Branding, HR Strategy
Business cards are essential to marketing, it is as simple as that. These little cards speak volumes about who you are and what your business is. They can be worth their weight in gold. Whether promoting a business or yourself, giving out suitable business cards is crucial in a marketing project.
But these little gems cannot function if you leave them at home. So keep an updated supply in your car, in your wallet or purse, and near the door so you can grab a handful every time you leave the office or home. They should be upgraded regularly and remembered along with your wallet/purse, mobile phone and car keys. It is a habit which will pay handsomely in the long run.
Improving recruitment strategies - your HR department will thank you!
Posted by Joanne Brent on 05 Nov 2009 | Tagged as: Direct recruitment strategies, HR Strategy
Job seekers fret about the cold black hole that swallows their applications and limits any communication from returning to them. But on the other side is a frenzied space of recruiters and human-resource departments racing at hyperspeed. There are just not enough hours in the day to respond to everyone. It’s just not practical. Plain and simple.
At a minimum, a job posting or listing should be getting anywhere from 100 applicants to over a thousand depending on what recruitment resources the company is using. Responding to each resume or CV would be a full-time job in itself and ultimately detracts from the goal of filling the position.