March 2009

Monthly Archive

The truth about employer branding.

Posted by Joanne Brent on 06 Mar 2009 | Tagged as: Direct recruitment strategies, Employer Branding, HR Strategy

These days you hear a lot about ‘Employer Brands’ and ‘Employer Branding’. Many organisations promote their brands through sparkling ads, new logos, recruitment brochures and glossy websites. This tends to create an impression of falsity around an employer brand.

Each of the above mentioned mediums has its own selection of photos of beautiful people in modern, inner-city offices with skyscraper backdrops. In the images and with the main copy, these employers imply that they’re caring and welcoming. They might claim that there are great employment opportunities; that the organisation is an exciting and a go-getting kind of place; and that career success comes easily.

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