HR SEO : Online Candidate Attraction Specialists

WOORRP!! .. WOORRP!! .. WARNING .. WARNING.!!

You can’t package Hr SEO

Every employer and every jobseeker is different. No matter what someone may tell you, you CANNOT PACKAGE Hr SEO.

Ok a bit dramatic but the fact remains the same. You can’t package Hr SEO. Why not? Well for the simple reason that your business is unique. Yes there are specific techniques that have to be standard to ensure your job or corporate career site is “Google friendly” - however any specialist Hr SEO professional should be able to show you this.

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Google secure over 90% of UK search volume!

Whenever I talk to a company looking to utilise HR SEO strategies to attract talent and secure online employer brand, the very first thing I say is that in order to design a best practice strategy, you need to know who the best search engines are. A great place for us all to start then is with Hitwise, the leading online competitive intelligence service.

In the most recent Hitwise report (showing search engines for the industry “All Categories”, ranked by “Volume of Searches” for the 4 weeks ending 14/02/2009) Google.co.uk and Google.com collectively secured some 90.27%!

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With the increase of computer and technology literacy, the first place anyone looks if they’re wanting to make contact with a brand, or search for jobseekers, or search for a job or service - is of course the internet. While many employers already take the fact that they need to have a snazzy looking website for their corporate needs for granted, it’s become increasingly popular to also look to the internet for their recruitment needs. Rather than using the more costly traditional method of using agencies or print based methods to attract quality candidates - online job boards and portals are now proving to be cost effective, as well as extremely successful at attracting relevant applicants.

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Doom, gloom, credit crunching & redundancies. Yes it’s not pretty however for employers looking to reduce recruitment costs and attract the best talent quickly and easily, there’s never been a better time. Not only is it an employer’s market, but there’s actually been an explosion of great talent entering the job market.

The CIPD’s latest official unemployment figures show that some 146,000 more people joined the dole queue in the final 1/4 of 2008 bringing the total number of people out of work to 1.97 million. There is a LOT of GREAT talent out there! For instance, The Royal Bank of Scotland is making up to 2,300 cuts. UBS are cutting 2,000 jobs & General Motors are to make 10,000 redundancies globally. This is just to name a few.

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In January Comscore released a report on the fastest growing online category for search within the US, Job Search. With the current global economy and large job losses, people are turning to the internet for possible new career opportunities. An increase of over 51% was seen compared to the previous year, with a total of 18.8 million visits to top jobsites within the US.

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With economies as they are, there has been an increase in online activity when it comes to recruitment advertising. Which of course means that the market is even more competitive when it comes to attracting quality candidates through job adverts. It’s essential that all HR and recruitment related endeavors are accompanied by solid HR-SEO strategies and tools, to ensure maximum exposure of your content to the right candidates. All of that aside though - here is some helpful advice to get you started on the basics of a successful job advert or posting.

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