July 2008

Monthly Archive

Letters of motivation: when it’s ok to toot your own horn

Posted by Sandra Cosser on 28 Jul 2008 | Tagged as: Direct recruitment strategies

Looking for a new job is never easy. It seems that some people fall with their fortunate derrieres in the butter when they land their dream jobs with apparent ease. But you can be reasonably sure that a fair amount of work went into carefully crafting their CVs and writing intelligent, well-rounded cover letters or letters of motivation.

The job market is competitive and difficult enough without compounding the odds stacked against you by using a vague, ill-defined and poorly punctuated motivating letter. A letter of motivation is an opportunity to showcase yourself without any pretence at humility or false modesty. It’s a glowing recommendation of your skills and talents written by the one person perfectly suited to view them in complete and abject subjectivity: you.

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SEO or PPC - it’s a science not a gamble

Posted by Joanne Brent on 21 Jul 2008 | Tagged as: Uncategorized

It’s reasonable to believe that 80% of all Internet traffic starts with a search engine. The online marketing environment has become centrally located around the concept of ‘search’, with both organic and PPC strategies being utilised to reach different traffic or ROI goals. Neither of these methods (organic being SEO and PPC being pay per click) can be considered a once - off investment which won’t require long-term attention and maintenance.

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