I’ve noticed a number of posts up about ad networks mentioning the words “dying breeds” in conjunction with the phenomenon. I just thought it interesting to draw attention to the figures being reported when it comes to UK media spend on ad networks and the growth of the industry in general.
“Online ad networks operate in one of the most competitive spaces in the digital sector, and often one of the most controversial. But, in spite of their challenges, networks continue to benefit as marketers raise their digital budgets, and recognise the economies of scale networks bring to campaigns.” Linus Gregoriadis, head of research at E-consultancy.
Everyone I know is involved in some social network in one way or another, whether it is blogging, YouTube, Facebook, Myspace or LinkedIN. Social Media is reaching gigantic proportions and its high time companies jump on the bandwagon because if you don’t, you will be left behind.
Any industry can benefit from the social media revolution and recruitment is no exception.
Society as we know it is changing rapidly and recruiter’s behavior are changing with it. The latest trends in online social networking are not a fad, they are here to stay, all the more reason to watch your step as it’s a tricky territory, and reputation is everything.