HR SEO : Online Candidate Attraction Specialists

Many businesses and even freelancers find themselves under incredible pressure to compete in a marketing environment in order to maintain a decent income by being a more obvious choice than competitors in the same market. Despite the misconceptions, there are tons of easy, low-cost, and even free ways to market your business. Take a look:

1. Build a Lead Database – Everyone you talk as part of your business is a potential lead, whether now, or down the road. Get contact information from everyone you talk to. Grab their business card and start building a database.

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You would think with today’s economy that all you would have to do to attract employees would be to stick a sign in the window of your business that said “Hiring” or place an advertisement in the local newspaper and then pick a new employee out of the hundreds that applied. However, as needs become increasingly more technical and specialised, jobs for businesses small and large are going unfilled – even with today’s surplus of available labor.

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As Britain attempts to break free from the recent looming recession, businesses and organisations are investigating way in which to achieve higher levels of efficiency and profitability, but with teams and departments which are now even up to half the number they originally used due to redundancies and layoffs. HR needs to be recognised as directly impacting the success of a company’s profitability and efficiency. It has an integral role in developing the ‘Employer Brand’ and therefore must be incorporated into a company’s overall strategy.

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Business cards are essential to marketing, it is as simple as that. These little cards speak volumes about who you are and what your business is. They can be worth their weight in gold. Whether promoting a business or yourself, giving out suitable business cards is crucial in a marketing project.

But these little gems cannot function if you leave them at home. So keep an updated supply in your car, in your wallet or purse, and near the door so you can grab a handful every time you leave the office or home. They should be upgraded regularly and remembered along with your wallet/purse, mobile phone and car keys. It is a habit which will pay handsomely in the long run.

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Job seekers fret about the cold black hole that swallows their applications and limits any communication from returning to them. But on the other side is a frenzied space of recruiters and human-resource departments racing at hyperspeed. There are just not enough hours in the day to respond to everyone. It’s just not practical. Plain and simple.

At a minimum, a job posting or listing should be getting anywhere from 100 applicants to over a thousand depending on what recruitment resources the company is using. Responding to each resume or CV would be a full-time job in itself and ultimately detracts from the goal of filling the position.

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Branding is all about consistency. If you are constantly changing your message, you’ll confuse your target market, and lose money while doing it. Now more so than ever in the recruitment sector it’s imperative that employers steer clear of the following brand sabotaging mistakes when managing their employer brands online and off!

1. Lack of a brand identity
Creating a brand involves analysing every aspect of your business and how it is experienced. Branding is driven by consumers, but is always started at the top of your company. You must know your brand inside and out and sell it with passion before you can expect anyone else to do it. Marketing legend, Jack Trout, in 1969, said what holds true today. “Consumers don’t stop to figure you out; they just keep going.” You must have a memorable and unmistakable brand identity that stops consumers in their tracks.

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